VISION
BEAUTY
We are a global beauty leader inspiring the world, enabling everyone to discover their own beauty and express their unique characteristics.
VALUE
Based on sustainable innovation and inclusive values, we contribute through responsible management and authentic communication to a better world for all.
DIVERSITY
Through cosmetics and procedural products, we inspire not only external beauty but inner confidence, respecting individuality and diversity.
MISSION
CUSTOMER CENTRIC
We understand customer needs and expectations and provide customized solutions that meet them.
INNOVATION
We develop innovative products reflecting the latest technologies and trends to deliver the highest quality to customers.
INCLUSION
We reach global customers through product lines covering all skin types and cultural backgrounds.